Objectives
Air New Zealand considers sponsorship of national and international events or organisations which provide Air New Zealand the opportunity to;
- communicate Air New Zealand's brand values and attributes to our target audience
- increase awareness of New Zealand as a visitor destination and Air New Zealand as the airline of choice to travel to New Zealand in key inbound tourism markets.
- generate revenue for Air New Zealand & stimulate demand for travel outside of peak periods of demand.
Air New Zealand Sponsorship Portfolio
Air New Zealand's sponsorship portfolio is focused on events or organisations that;
- are distinctive to New Zealand and reflect and reinforce Air New Zealand's position as New Zealand's national carrier
- are relevant to our broad customer base - both in New Zealand and in our key tourism markets
- communicate all our brand values.
Air New Zealand is a sponsor of the following events and organisations;
- Air New Zealand Cup
- Air New Zealand Fashion Week
- Air New Zealand Screen Awards
- Air New Zealand Wine Awards
- All Blacks
- New Zealand International Sevens Tournament
- New Zealand Sevens Team
- New Zealand Olympic Committee
- Paralympics New Zealand
- Pasifika Festival
- Rebel Sport Super 14
- Montana World of WearableArt Awards
- TRENZ
Air New Zealand also supports a scholarship programme that provides talented young New Zealanders with mentoring by high achieving New Zealanders in the fields of Fashion, Wine and Olympic Sports. For more information on the Air New Zealand Inspiring New Zealanders programme, see http://www.inspiringnewzealanders.com/.
Information required in Sponsorship Proposals
All proposals must be in writing and must include the following information:
- Background on the sponsorship opportunity
- An overview of your Marketing Plan, if applicable
- A brief background on your company & key sub-contractors
- Information on the target audience including estimated attendance, if applicable
- Timeline, including important deadlines
- A list of confirmed sponsors
- Investment required from Air New Zealand
- Concise description of the opportunity including the rights and benefits you are offering Air New Zealand. In particular, please provide information on provision of the following benefits;
- Naming rights to the event or a component of the event
Media time or space
- Content on your internet site
- Access to existing databases or opportunity to generate databases
- Benefits that could be offered to Air New Zealand's passengers
- Hospitality opportunities
- Generation of revenue for Air New Zealand
- Opportunity to be exclusive air travel provider or to develop travel packages to the event
- Access to celebrities.
Please note;
- Air New Zealand does not sponsor individual's requests for travel.
- A six-month minimum lead time is required for all proposals.
Submission of Sponsorship Proposals
Sponsorship proposals should be forwarded to:
Sponsorship Manager
Air New Zealand
Private Bag 92007
Auckland 1020
All proposals are assessed by the Sponsorship Manager and, if necessary, other departments within Air New Zealand. Every applicant will be advised in writing of the outcome of their proposal within 4 weeks.
Philanthropy
Air New Zealand provides philanthropic support to a number of organisations. Air New Zealand's focus is on providing support to national charitable organisations that support children in need and preserving New Zealand's natural environment.
Air New Zealand supports Make a Wish in both New Zealand and Australia. In addition to our partnership with Make a Wish, Air New Zealand provides support to a number of children's charities. These include;
Foundation for Youth Development (formerly Project K)
Koru Care Southern Trusts
Parenting Inc
Sir Peter Blake trust
Starjam
Starship
Surf Aid
Requests for charitable donations should be addressed to:
Air New Zealand
Public Affairs
Private Bag 92007
Auckland
